Akshay Anand

MADRAS DYSLEXIA ASSOCIATION (Campaign)

Dyslexia is the most common learning disorder that affects 20% of the general population. Yet, remains invisible, hiding behind society’s biases and lack of awareness.

Most parents turn to Google to look for solutions related to their child’s learning behaviour.

To raise awareness about dyslexia among parents and the general public, we launched an integrated digital campaign using Google search ads, a brand microsite, and social media.

Status: Published | Agency: Cheil Worldwide | Art Director: Thanglalson Ngaihte

Dyslexia on Display

Search ads raised awareness about the signs of dyslexia.

Users could generate their dyslexic names with just a tap.

Influencers lent their names to the campaign, organically.

By sharing their dyslexic names, people made the invisible disorder more visible.

Brand microsite

Brand Microsite

Campaign moodboard

SAMSUNG (Campaign)

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A prototype developed in-house.

KEO PVT. LTD. (Product Innovation)

An innovative tea kettle that generates Wi-Fi when heated to make chai (tea). These kettles were placed at small tea stalls frequented by factory workers who used the Wi-Fi for entertainment and to connect with family.

Status: Published | Agency: Dentsu Webchutney

Awards: Spikes Asia (2 Bronze in the Media category) | Ad Stars Finalist (Awarded 2 shortlists)

Chai-Fi: A tea kettle that generates Wi-Fi

Emailers, banners, posts, landing pages

Objective: Create buzz around MG Hector, India’s first truly connected car.

We created a series of mailers to drive registrations for the Live webcast.

Created for Airtel - India’s largest telecom company.

Welcoming new landline users.

Topical – National Bow Tie Day

Topical - Father’s Day

Topical – National Boyfriend Day

Topical – National Crossword Puzzle Day

World Environment Day - IndusInd Bank

Topical - Mother's Day

Topical – Independence Day

Showcasing Airtel’s wide network.

Promoting Social Banking for IndusInd Bank.

App push notification for Airtel.

Promoting Number Portability service for Airtel.

Airtel launched a data and device protection service.

The landing page was designed to raise awareness and acquire new customers.

Maxit App by Aditya Birla Finance Limited

The landing page was designed to highlight the key benefits, user testimonials, and the steps to get started.

SwiftPay App by IndusInd Bank

The landing page was designed to highlight the key benefits and the steps to get started.

INDUSIND BANK (Blind Cricket - Website Innovation)

Cricket is a religion in India. While fans are crazy about the Indian national cricket team, the blind cricket team barely gets any attention.

We changed that through a simple website innovation that helped fans experience firsthand how tough it is to play cricket like visually challenged cricketers.

The Other Men In Blue

The game had no visuals or text. Users had to play by listening to the sound of ball bearings just like blind cricketers.

Newspapers and celebrities started referring to Indian Blind Cricket team as ‘The Other Men In Blue’.

Mailer to direct traffic to the website.

SIGNUTRA (PITCH)

DIABOT

Signutra USA produces custom-made nutrition solutions and their product, Vidavance, is designed specially to help diabetics & pre-diabetics. In India, they were trying to pivot from B2B to B2C and wanted to make an impactful first impression on the consumers. We designed a campaign to make Signutra a part of their family dinner table conversations.

Status: Pitch Work
Agency: Cheil Worldwide
Art Director: Rika Guite